4 Website Conversion Issues

Emily Victoria Marketing Leave a Comment

Over the course of the last several years, we’ve witnessed the barriers to entry level for web design become much less of an obstacle for novices and small businesses on a budget.

CMS systems like WordPress, Joomla, and most recently Squarespace means you no longer need to be a guru website designer to build stunning, functional websites.

The net impact of this increase in website function has been a dramatic increase in website graphics and layout. Graphic artists and visual designers are able to build and experiment with their artistic prowess without the need for complex coding skills.


According to a leading Dallas SEO expert, the entire purpose of a website’s existence is to convert visitors. You aren’t actually interested in a bold and beautiful website. You’re interested in having a high-converting site, and if you don’t pay close attention, the same editing that make your site look stunning can also dramatically lower your conversions.

1. Window Shopper’s Syndrome

As a  web designer, you want to provide your customers an amazing and interactive browsing experience. You want to elicit an amazing response when users reach your home page and blow them away with amazing graphics and tons of options.

For the vast majority of companies, the website should be a comprehensive sales presentation, from pitch to close, not focused on user browsing experience.For major online retailers, the chances of any given customer buying a single product are relatively low. The chances of a vistor buying 2 out of 200 products are much greater. These large e-commerce companies can afford set up a nice window-shopping environment, because they aren’t trying to sell any single item in particular.

2. Too Many Features

Thanks to preset themes and one click installs, new websites are only one click away from going live.All you have to do most of the time is upload your own images and content.The days of highly complex flash websites and html websites that are loaded with useless features are over.

3. Extra Large Images

Images are a huge part of most web designs, and it’s no accident. Visitors today are all about visual media. Straight off the top of my head, I can name 50 different websites that generate massive revenues by simply re-posting images and videos from all over the internet and social media sites.

4. Forgotten Copy

As I’ve mentioned before, your copy is your pitch, presentation, and close all set up to work in unison. People don’t just look at images, colors, and custom graphics and then decide to buy your product. The copy is the key to success.

If copywriting is an secondary in your design process, so are conversions,and that means you are in trouble when it comes to ROI. Users should be able to quickly and easily figure who you are and what you’re sellingwithin moments of reaching your website.


Conversion-Minded Everything

As a human race, we usually implement our personal preferences and creative ideas into the web design process. While there’s absolutely nothing inherently wrong with this principle, if we don’t pay attention, we can lose sight of what our website’s ultimate purpose really is in the large scope of things.

You really want conversions for your website. You want a automated sales machine, not a useless piece of art. Your website can’t be your pet project and your salesman at the same time. Be willing to stay open minded and get feedback from real visitors, and never stop testing.


Hair Extension Care And Styling Tips

Emily Victoria Marketing Leave a Comment

Hair extensions are becoming increasingly popular every year all over the world.Locally you will find hair extensions available in any number of hair salons in Arlington TX.Hair extensions are not cheap and require daily care to keep them looking their best.

Always treat synthetic hair extensions and human hair extensions very carefully.Prior to shampooing in the evening, gently remove tangled strands and softly brush through hair with a looper brush that has looped bristles made to efficiently glide through hair extensions.

Shampoo hair with moisturizing shampoo in the shower. Gently lather hair and direct the shampoo slowly down the hair. Rinse and blot hair carefully.

Use leave-in-conditioner daily right after shampooing and use a wide tooth comb to carefully detangle hair.If you shampoo in the evening, make sure hair has dried out completely before going to bed. It’s always best to let extensions air dry if possible. When using a hair dryer, make sure to have the settings on low speed and low heat. To keep hair extensions from getting tangled up during sleep, make sure to wrap hair up with to prevent friction.

When styling your hair extensions, use a looper brush, or a smooth styling comb. Begin at the ends and slowly work your way up, combing or brushing at a downward angle.Stay away from products that contain alcohol as they can damage hair extensions. Do not over-use products to prevent buildup on hair. For the most part, heated styling tools can be used only on real human hair extensions. Use conditioning products whenever possible as keeping hair hydrated and smooth is crucial to the longevity of the extensions. Make sure you always do a test curl first, and use the lowest temperature level possible to achieve desired results. Too much use of blow dryers and flat irons will drastically shorten the life of human hair extensions. Heated curling or straightening irons are not recommended on synthetic hair.

The vast majority of Arlington hair extensions have gone through a rigorous chemical color process to achieve their final color, so altering the color with hair color products will not produce the desired result.